Dzeel

The Client

Dzeel serves North Carolina’s mental health sectors as a contracting hub, connecting mental health clinicians and facilities, ensuring both sides benefit from well-matched placements. Dzeel prioritizes matching clinicians with facilities that value safety and care, ensuring that clinicians have the tools they need to provide exceptional treatment.

The Goals

We appreciate our amazing clients. You’re the heart of it all, from bold ideas to significant milestones, we love collaborating with our clients and standing by you through it all. Thank you for being our forever Valentine in creativity and success! 

Our goal for Dzeel Clinical was to craft a refreshed and cohesive brand that honored their legacy while positioning them for future growth. Through our comprehensive brand development process, we aimed to:

• Refine Their Strategy: Evolve the Dzeel Clinical brand, ensuring their name, mission, and values authentically reflected their purpose and impact.
• Develop a Strong Brand Story: Create compelling messaging that clearly communicates their dedication to clinical staffing, reinforcing trust and credibility with both facilities and healthcare professionals.
• Redefine Visual Identity: Establish a modern and cohesive visual identity, including refreshed colors, typography, and a dynamic logo system that aligns with their brand personality.
• Celebrate a Milestone: Incorporate a 20th-anniversary logo to mark this significant achievement and seamlessly integrate it into their rebrand launch.
• Launch a Brand-Aligned Website: Design and develop a new website that serves as a powerful platform to showcase the evolved Dzeel and enhance their digital presence.

This transformation positioned Dzeel for continued success, creating a brand that not only reflects their history but also supports their future growth.