Caravan Rugs

The Client

Caravan Rugs is a carpet maintenance company in Raleigh. North Carolina. They have been washing, restoring, and cleaning their client’s rugs, upholstery, and tile for over three decades.

The Goals

One of the ways Caravan Rugs looks to us to support their business is with paid advertising campaigns. The main goals of these campaigns are to build brand awareness, announce promotions, and educate the audience on the importance of having your rug cleaned.

We work directly with Caravan Rugs to strategize the content that we will be advertising, build out the target audiences, do keyword research to determine what’s best to bid on to get in front of the target audience, and continue to optimize the campaigns after they launch to ensure optimal performance.