The North Carolina Housing Finance Agency is a self-supporting public agency that provides safe, affordable housing opportunities to enhance the quality of life of North Carolinians. Since its creation by the General Assembly, the Agency has financed more than 298,860 affordable homes and apartments, totaling $29.16 billion. The Agency provides financing through the sale of tax-exempt bonds and management of federal tax credit programs, the federal HOME Program, the state and national Housing Trust Funds, and other programs.
For over 5 years, Brasco /// has collaborated with NCHFA to create a digital annual report of the housing market in North Carolina and how the agency has impacted the market in the previous year. The report covers real estate investments, rental properties, supportive housing, and more.
The Annual Report provides digestible and engaging information for policy and decision-makers. It is interactive and unexpected compared to a typical annual report. The purpose of this report for our team is to showcase the incredible work that the Agency provides to North Carolinians and to impact stakeholders so they will continue to support and fund the Agency’s initiatives.
The goal of this project was to visually represent the data and stories of the past year in a unique way for the audience. As we created this website, we kept in mind how we would create quickly digestible statistics through the usage of data and maps, showcasing engaging personal stories, and ensuring the report is mobile-friendly and accessible to their audiences.
"Unique to any other website I've designed before, we created the feeling of turning pages to showcase the impact of their work and their stories through digestible navigation."
Katelyn Nieto, Brasco Brand Specialist & Senior Graphic Designer
This year’s annual report’s overall theme was More Than A Home. This year’s report was composed like a publication. We wanted to showcase the narrative through the use of impactful large typography, accompanied by photography and iconography to tell the stories of North Carolinians who have been impacted by the Agency. The contrast in typography size and use of multiple columns creates more movement, telling the stories in more engaging ways. We used thin lines as a design element to carry the user throughout the report.
Each section has unique color accents that are shown on the homepage and individual pages. We used color more sparingly throughout to draw attention. The use of statistics and charts are valuable visual representations that will help users engage with the content in a new way.
Check out the website here.