Rho is a clinical drug development services firm that provides pharmaceutical contract research, clinical trial management, regulatory submissions, and more.
Brasco /// was hired as the agency of record to help build and grow the Rho brand, support business development and help with recruitment marketing. We lead a fully integrated marketing approach to reach a wide audience in the pharmaceutical industry.
The campaign included a full creative ad campaign, website landing pages, email marketing, a digital ad campaign, and content marketing education.
Our work together stretches over 3+ years, and multiple campaigns have successfully raised awareness and increased overall engagement for sales. We are also working to boost their recruiting efforts nationally.
Using actual employees in the ads, our team set up a photo shoot to capture the true personality of their team. We highlighted achievements both professionally and personally. The ads and images are used in digital signage around airports in the country. The ad campaign is also being used digitally for SEO, paid search display advertising, social advertising, and email marketing to further drive home the highlights that a healthy work-life balance means for customers and employees alike.