The Reverie is one of Raleigh’s most exquisite apartment communities, focused on instilling comfort into every corner. Previously known as Hanover Lake Boone Apartments, Brasco /// partnered with Kane Realty to develop a new brand for one of the highest rated apartment complexes in the area as they transitioned to new property owners.
Knowing the Hanover property was seen as a special place for residents and the community already, we wanted to make sure the brand only enhanced that feeling and excitement. Our goal was to instill all of the great qualities Hanover already owned and uplift elements that made it even more special. In the end, we landed on a brand that felt like it was meant for this amazing apartment community all along.
To develop a cohesive and memorable brand, all pillars must be presented in a uniform, correct, and consistent way to the desired audience. The goal in building the Reverie brand, from the personality to the messaging, to the visual identity, is to embody who the property is today and who it aspires to be in the future.
When it comes to brand messaging and marketing in general, understanding who you are speaking to is critical. We identify the target audience and their personas to create their tone of voice and their brand messaging platform. From the created brand messaging, we created a brand identity system. Below we illustrate the concept of the identity we created. Ultimately, we created and provided our goal a brand standards guide to allow them to be successful and equip to share The Reverie with their audience.
“I don't know that I've ever encountered such a comprehensive Brand Guide! Huge thanks to you and the team for building this identity for The Reverie. It is just perfect, and we are so excited to continue bringing it to life across all of our marketing materials.”
Sarah from Kane Realty
Behind The Logo Concept
The tropical leaves in this concept instantly transport the viewer to their own imagined oasis. Lying down, they appear to be at rest, evoking comfort and luxurious peace. A paradise awaits the viewer. The simple yet alluring class and spacing of the typeface pairing make an effortless statement that The Reverie is indeed unparalleled and exquisitely high-end.
A core brand message directly communicates the value and differentiators that define the brand.
The Reverie is one of Raleigh’s newest luxury apartment communities focused on instilling comfort into every corner. Experience world-class amenities, unique high-end finishes, and a devoted staff always eager to ensure you feel at home. Minutes away from Downtown Raleigh, The Reverie is ideally located between Lake Boone Trail and Blue Ridge Road. Neighboring UNC REX Healthcare, enjoy an easy commute to prime spots like Research Triangle Park or nearby restaurants and shops. Come experience exquisite apartment living The Reverie way.
Pop Messaging should be used interchangeably throughout your website, social media and other collateral.
Live in luxury.
Gourmet chef’s kitchens, spa-inspired bathrooms, custom walk-in closets, modern and spacious bedrooms…luxury finishes are a staple at The Reverie. And where luxury is the standard, it doesn’t just stop there.
Your oasis awaits.
Retreat to your own oasis at The Reverie–and we don’t just mean your apartment. Our world-class amenities are designed to melt away your daily stressors. Sip your favorite cocktail underneath the stars by our cozy fireplace. Take your daily run with your pup on our private trail. Work out any time of day in our 24-hour fitness center with TechnoGym and Peloton On-Demand Bikes. Light up the grill in one of our outdoor dining areas, or escape with a good book poolside under one of our resort-style cabanas. Whatever you need to relax at The Reverie, it awaits.