Marketing and Advertising

Your marketing and advertising should be making a positive impact toward your growth. The strategic approach is unique for each organization we work with. For example, our B2B clients require a seamless integration between marketing and sales to ensure demand and lead generation strategies and tactics are aligning with business development efforts. The approach is different when we’re working with a non-profit or in a consumer-driven industry. At Brasco, we take a cohesive one-stop approach to help you plan and execute across various channels. 

We may recommend a marketing or advertising media audit and strategy as a first step. Within your strategy, we present a clear roadmap, tactics, metrics, budget allocation, and creative approach. This phase is designed to ensure proper alignment to achieve your goals.

Our Approach

Strategic Planning: We start by understanding your business, goals, and target audience. Our team collaborates closely to craft a tailored strategy that aligns with your goals. We always take the time to understand what a win is for you. A fully integrated marketing and advertising strategy will allow us to deliver fresh ideas and present tactics that will achieve your objectives, with clear performance metrics and budget management.

Creative Concepting & Development: Every campaign needs a clear creative approach. Our creative and content team brainstorms innovative ideas that resonate with your brand and capture attention. We’ll develop content and assets to ensure your campaigns are successful across all platforms.

Multichannel Execution: We leverage a variety of channels, from digital to traditional, to maximize your campaign’s reach and impact. This includes social media, email, print, and more.

Content Creation & Launch: Our content experts craft compelling copy and visuals that bring your campaign to life, sparking interest and driving engagement. We execute your campaign across chosen channels, ensuring a consistent and cohesive message that speaks directly to your audience.

Performance Metrics and Optimization: Our marketing technology and analytics stack integrates with various platforms and channels to help streamline marketing and advertising campaign performance metrics for custom dashboard reporting. We continuously monitor the campaign’s performance, making data-driven adjustments to optimize results and ensure your objectives are met.

Types of Campaigns We Excel In

B2B Marketing & Advertising Strategy: Successful B2B Marketing and Advertising requires industry knowledge, alignment with sales, creative content and skill with marketing technology. Brasco checks the boxes!

Account-Based Marketing Strategy: In some situations, taking an account based approach will allow you to be hyper-targeted and focused to achieve specific KPI’s and results.

Brand Awareness Campaigns: Elevate your brand’s visibility with campaigns that tell your brand story and connect emotionally with your audience.

Lead Generation Campaigns: We design campaigns focused on capturing leads and guiding them through the sales funnel.

Student Enrollment Marketing & Advertising – We’ve adapted 

Creative Advertising Campaign Planning – From product teasers to grand reveals, we create campaigns that ignite Feel-Think-Do and generate buzz around your brand, products, or services.

Media & Advertising Campaign Development