Aloft Hotels

The Client

Aloft Hotels, a brand under Marriott International, offers modern and vibrant accommodations for travelers seeking a contemporary experience. With a focus on tech-forward amenities, stylish design, and a lively atmosphere, Aloft Hotels provide a unique blend of comfort and innovation.

The Goals

Aloft Hotels came to Brasco /// with a need for a strategic communications, PR and media relations. We began with a PR and media strategy, led by content ideas and messaging to talk about the impact of this new hotel in our community, and to promote their locations and increase bookings at the hotel. Brasco /// worked with Aloft Hotels to create earned media placements, social media content, marketing materials, creative and video content, event marketing and a comprehensive strategic communications approach.

The Results

The collaboration between Aloft Hotels and Brasco /// resulted in the successful development and execution of a comprehensive PR, content and media strategy. By creating impactful content and story building, we were able to pitch media and distribute engaging content online. Supporting with marketing campaigns, and a well-structured social media calendar, Brasco /// effectively promoted Aloft Hotels’ various locations. Brasco is the marketing and public relations firm for the local ownership group.