Services
- Brand Discovery
- Brand Guide
- Brand Identity
- Brand Messaging
- Brand Strategy
- Brand Templates
- Collateral
- Marketing Campaign
- Naming
- Search Engine Optimization
- Social Media
- Website
The Client
CaroNova is an organization that strives to improve the future of healthcare in North and South Carolina by connecting people and organizations. Their ultimate goal is to create a more equitable health system for all Carolinians.
As part of a broader branding initiative, Brasco worked closely with the CaroNova team to translate their newly developed brand identity into a digital experience. Every aspect of the website, from its visual design to its content organization, was created to communicate the organization’s mission while making it easy for visitors to learn about programs, initiatives, and opportunities to get involved.
The Goals
Beyond creating a visually engaging website, the project focused on improving the overall user experience. Visitors needed to quickly understand CaroNova’s brand, mission, explore its healthcare initiatives, and easily connect with the organization. The website was designed with intuitive navigation, responsive layouts, and clear calls-to-action to encourage deeper engagement from healthcare professionals, community organizations, and partners throughout the Carolinas.
Along with the main website project, Brasco built an internal portal for their board that they could access and log into from the main site. The portal listed all of the board members and their contact information, housed useful documents and resources, and listed upcoming events for the team. The portal was designed and built to mirror the main website, ensuring a seamless user experience when navigating from one site to the other.
97K+
Total goal completions
$2.31
Cost per goal completion
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