North Carolina Homeowner Assistance Fund

  • Creative
  • Digital
  • Strategy

The Client

The NC Homeowner Assistance Fund was established through the 2021 American Rescue Plan to prevent mortgage delinquencies, defaults, displacements, and foreclosures for homeowners experiencing financial difficulties due to the coronavirus pandemic.

The law allocates funding for all 50 states, the District of Columbia, Puerto Rico, and eligible territories and tribal authorities to provide relief for our country’s most vulnerable homeowners. Based on guidance from the US Department of the Treasury, each state developed its own plan. North Carolina was allocated $273 million and developed the NC Homeowner Assistance Fund, which is tailored to meet the needs of most North Carolina homeowners impacted by the pandemic, particularly those with low and moderate incomes.

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The Goals

Create An Impactful Brand: To guide a brand development process for messaging, identity, and creative strategy through brand planning and art direction.

Design A Functional Microsite: With a web strategy, content planning, effective design elements, and development for easy user experience, the website will inform and engage the audience.

Build a Comprehensive and Fully Integrated Campaign: To develop an expanded, fully integrated marketing campaign, accounting for both online/offline media and partnership marketing and PR.

Lead All-inclusive Marketing Agency Support: As a strategic partner, Brasco /// easily and quickly pivots to ensure we support the NCHAF team with a range of needs, from design and web to video and content, digital marketing, and traditional PR and advertising support.


  • Brand Guide
  • Brand Identity
  • Brand Strategy
  • Collateral
  • Marketing Campaign
  • Social Media
  • Website

Creating a message that your brand’s audience can resonate with is essential. We like to use the model: feel-think-do. We want NC homeowners to feel supported, to learn that assistance is available to them, and to see whether they are eligible to apply. It has been a privilege to collaborate with NCHAF on this effort to help North Carolinians make housing more affordable, especially in difficult times.

Devan Brush, Creative Director

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