North Carolina Homeowner Assistance Fund

The Client

The NC Homeowner Assistance Fund was established through the 2021 American Rescue Plan to prevent mortgage delinquencies, defaults, displacements, and foreclosures for homeowners experiencing financial difficulties due to the coronavirus pandemic.

The law allocates funding for all 50 states, the District of Columbia, Puerto Rico, and eligible territories and tribal authorities to provide relief for our country’s most vulnerable homeowners. Based on guidance from the US Department of the Treasury, each state developed its own plan. North Carolina was allocated $273 million and developed the NC Homeowner Assistance Fund, which is tailored to meet the needs of most North Carolina homeowners impacted by the pandemic, particularly those with low and moderate incomes.

Learn more at NCHAF.org.

The Goals

Create An Impactful Brand: To guide a brand development process for messaging, identity, and creative strategy through brand planning and art direction.

Design A Functional Microsite: With a web strategy, content planning, effective design elements, and development for easy user experience, the website will inform and engage the audience.

Build a Comprehensive and Fully Integrated Campaign: To develop an expanded, fully integrated marketing campaign, accounting for both online/offline media and partnership marketing and PR.

Lead All-inclusive Marketing Agency Support: As a strategic partner, Brasco /// easily and quickly pivots to ensure we support the NCHAF team with a range of needs, from design and web to video and content, digital marketing, and traditional PR and advertising support.