Content marketing and social marketing often go hand in hand. Creative content is the core of our message, and social channels often become a key distribution channel between your company and your customers. Brasco /// has experience creating content marketing strategy, to take the reins and guide you in through processes by creating and sharing content in order to engage your customers.
Content Marketing
Content marketing is the creation and distribution of relevant, consistent and visually appealing content. It is built around a customized but defined audience. The best content is relevant and valuable to that audience.
It is not just disruptive. It is informative, and purposeful. The purpose is to win the viewers business and have them remain loyal to your company. Great content is not spam, it makes a person click and/or read further. It comes before social media marketing.
Social Marketing
Social marketing integrates and develops concepts that will capture the attention of users through social media sites. To have a successful social marketing campaign, Brasco /// changes and updates your strategy to grow with your business alongside the changing technology landscape.
Social media marketing depends on content marketing. If content is informative, purposeful, relevant and valuable than it can successfully move onto social marketing. Maximizing the quality of your content, and how, where and when you distribute content on social media will play a role in the success of your social campaign.
Brasco /// can help develop and distribute content & implement social strategies. If you have questions about social and content marketing, or would like to talk with a marketing expert be sure to send us a message or call us at 919.745.8091.
