Digital

ABM: An Introduction to Account-Based Marketing

ABM: An Introduction to Account-Based Marketing

Have you been hearing “ABM” as a marketing buzzword recently, but you’re not quite sure what it is or how…

Tips for Social Media Engagement for Business

Tips for Social Media Engagement for Business

Social media is a great way to position yourself as a thought leader in the industry, cultivate brand awareness, and…

Email Marketing Best Practices You Need to Implement in 2023

Email Marketing Best Practices You Need to Implement in 2023

Email is a sweet spot within marketing. You get to personally interact with your target audience, you’re allowed a larger…

Which Social Media Tool is Best? Brasco /// Compares Sprout Social, Hootsuite, and Later

Which Social Media Tool is Best? Brasco /// Compares Sprout Social, Hootsuite, and Later

Gone are the days of scheduling your content natively within social media platforms such as Facebook and Instagram. Today, marketers…

Gearing Up for 2023: The Importance of an Annual Marketing Plan

Gearing Up for 2023: The Importance of an Annual Marketing Plan

As we wrap up 2022, our minds are quickly shifting to 2023. Yes, that’s right! 2023 is right around the…

Website Data Simplified: How to Interpret Website KPIs

Website Data Simplified: How to Interpret Website KPIs

No matter your industry, websites and a digital footprint are becoming essential to all businesses. Whether you are a local…

2022 Top Marketing Terms You Should Know

2022 Top Marketing Terms You Should Know

Are you having trouble interpreting your digital marketing reports? We know there are a lot of terms specific to digital…

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Google Ads | Part 1: Search

Advertising with Google and other digital ad platforms can be a complex and confusing space to enter. On Google’s platform…

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Geo-marketing: Delivering Real-Time Relevance on the Fly

Once again, digital technology has paved the way for another highly effective marketing innovation: location-based marketing, aka geo-marketing. Generally speaking,…