By: Kawalnain Kaur, Digital Marketing Specialist The digital landscape is being reshaped by artificial intelligence, and search is leading the transformation. From Google’s Search Generative Experience (SGE) to AI chat engines like ChatGPT, Gemini, and Perplexity,...
Automating What Matters: How Smart Systems Save Time and Multiply Impact By: Colin Bish, Director of Marketing Services Every marketing team has that one recurring task that eats up hours each month. It’s repetitive, manual, and it feels like there has to be a...
Article By: Devan Brush, Creative Director This year, we had the privilege of attending the NC Affordable Housing Conference in Raleigh, NC, hosted by our client, NC Housing Finance Agency, alongside the North Carolina Housing Coalition and Centrant Community Capital....
Why Managing Your Google Business Profile Isn’t Optional and How It Impacts Your Bottom Line By: Colin Bish, Director of Marketing Services If you’re a local business and your Google Business Profile (formerly Google My Business) isn’t fully optimized, you’re...
By: Clair Erwin Social media: what began as a tool for connection has now become central to how brands build identity, drive ROI, and remain competitive in a rapidly shifting digital landscape. Today, social content isn’t just being viewed; it's being absorbed, and...
By Greg Behr I’m what they call a “geriatric millennial,” a term that somehow manages to sound both offensive and vaguely clinical. Born in the early ’80s, I sit in a strange cultural in-between. I remember landlines, LimeWire, and rewinding VHS tapes, but I also...
Article By: Madison Morgan, Senior Marketing & Communication Strategist If you're trying to connect with Gen Z or Millennials and haven’t heard of Alix Earle, it may be time to start scrolling on TikTok. From her GRWM (get ready with me) videos and high-profile...
Article By: Madison Morgan, Senior Marketing & Communication Strategist As a Marketing Strategist, I see most things I come into contact with through the lens of marketing, positioning, or understanding how brands are showing up to their audiences. Whether...
In marketing, understanding the nuances between different types of campaigns is crucial for tailoring strategies to meet specific business goals. Two of the most fundamental marketing objectives are lead generation and brand awareness. Each serves a distinct purpose,...
Recent statistics from GS Statcounter reveal a significant shift in the search engine landscape: Google's market share has dropped to 86.94%, its lowest since records began in 2009. This marks a sharp decline of over 4% in just one month, the most substantial...