We have extensive experience in website development projects with our in-house team. We are able to advise from strategy to content to user experience. We custom-build your website to fit your goals. Web development is just one part of our overall digital strategy that collaboratively works to make sure your website serves you, your brand, and your customers effectively. Proper web design and digital marketing play an important part in the success of your digital presence. Brasco /// will provide you with the strategy to help develop your website to align with your overarching goals.
We gather as much information as possible to better understand your goals, audience characteristics and preferences, competitive landscape, digital landscape, and more. We solidify how we want to approach your new website to ensure we are all in alignment in the beginning.
In our website audit, we will review your current website and digital assets, provide a questionnaire for all key stakeholders, and conduct kickoff and planning sessions with you. We will make a content scrape of your current website to assess your current messaging. It’s important to review analytics and to understand your digital competitor landscape as we get started. We will identify your target audience to ensure we are speaking to and resonating with your audience. Prior to moving to the next phase, we will provide a strategy report and presentation of our executive summary, key findings, user journey recommendations, website navigation, and priorities, and our project plan with key milestones. Look at how the website strategy informed how we prioritized the Wiregrass Construction website.
We create core visual elements and organize content in a purposeful way that is easy for the user and is also optimized for performance through a web strategy. We take a strategic approach to your content, design, and functionality. We ensure we have all your branding assets and discuss what assets you may need to be created.
Adhering to the approved website strategy, the wireframes represent the skeletal framework of the site and present the overall flow and priorities of the page as we recommend them. This helps guide content creation, design, and development.
We will review current web content, provide recommendations and adjustments to copy length and perform a copyedit review to ensure the content fits the refreshed visual layout and organization of information. We will provide messaging recommendations for the homepage and for page headers and calls to action and coordinate with your existing SEO team to ensure easy updates for SEO.
We will provide art direction and creative design mockups for key pages for review following the approved strategy, wireframing, and content approach. Each web page will be fully designed to incorporate various creative elements, illustrations, and interactive elements. We ensure modern designs with various layouts. On-page accessibility and compliance will be incorporated into both design and testing. Your design will be personalized to your brand.
Since many customers interact with a company for the first time online, it is critical to make the best first impression. User experience is often determined by effectiveness, ease, impact, and practicality. Take a look at how unique NCHFA’s Annual Report is to Little Doodle Cafe to Sweeten Creek Brewing’s websites!
We are happy to create and provide any photography or videography if needed!
We create our websites typically within the WordPress platform, however, can be flexible to our client’s wishes. We provide your audience with a streamlined user experience, with easy navigation and interactive elements, in a clean and modern design. We optimize for the best search functionality and make recommendations to improve your overall site speed. We ensure your website is equipped for video. We will work with you to install Google Analytics and any other website integrations and functionalities you may need. All of our websites are responsive and take accessibility into account. We will create all contact forms needed throughout your website to ensure you can connect with your audiences!
We customize your build for your needs; whether you need a Tableau integration like on NCHFA’s Annual Report or custom career forms like Wiregrass Construction, we ensure we custom build your website to your needs.
After our project kickoff meeting, Brasco /// will provide a project plan and details and address any further information gathering and necessary materials. We will team you up with a dedicated account manager, web strategist, designer, content strategist, and WordPress web developer to create a cohesive digital representation of your brand.