Blog Posts by Brasco ///

Geo-marketing: Delivering Real-Time Relevance on the Fly

May 7, 2019 by

Once again, digital technology has paved the way for another highly effective marketing innovation: location-based marketing, aka geo-marketing. Generally speaking, geo-marketing involves utilizing location data, typically provided via your smartphone’s Global Positioning System (GPS), to deliver locally relevant and targeted messaging to the right audience, at the right time.   Location, location, location   While […]