What Services Do Marketing Agencies Offer?

Good marketing can be the difference between exponential business growth and slowly losing to the competition.

Good marketing goes beyond just advertising. It helps generate revenue, build customer loyalty, and improve brand recognition and recall. Hiring the right marketing agency sounds time-consuming and risky, but don’t write off agencies yet! This list of marketing agency services can help you decide what to outsource or keep in-house.

What Is a Marketing Agency?

A marketing agency offers digital support through a variety of services, including but not limited to:

Marketing agencies have subject matter experts (SMEs) in each of these fields they offer who can help your business execute these essential functions.

Who Needs Marketing Agency Services?

Businesses of every type and size can benefit from working with a marketing agency. New upcoming brands, local, state, and national government-funded agencies, and rapid-growth, industry-disrupting healthcare firms are all examples of different ways a marketing agency can help a business achieve its goals.

If you’ve reached a point where you no longer have the time or expertise to manage your marketing efforts, it may be time to work with a marketing agency. Think through a few questions to help better determine how an agency can help you: is my marketing at a standstill? Am I struggling with specific aspects of marketing? Do I just not want to manage my marketing efforts anymore? Answers to these and other questions will help you determine what areas of your marketing you can and should outsource to a marketing agency.

How Much Do Marketing Agencies Cost?

This varies depending on a lot of aspects, such as your geographic location, the types of services you are looking to have performed, and the skill, expertise, and experience of the agency you decide to work with. 

If you are looking to save money on marketing services, there are endless free resources to tap into to hone your marketing skills and manage marketing yourself. The main cost of this approach is your time. Hiring a marketing agency can be an efficient route if you want to achieve results more quickly.

What Are Common Marketing Agency Services?

If you are unsure what to keep in-house and what to outsource to the marketing agency, this list can help define some specific services.

Marketing Strategy

A marketing strategy and plan should serve as both an overarching growth strategy and an action plan for executing specific marketing strategies. This includes creative approaches, goals, budgets, and specific tactics that tie into key performance indicators for measuring results.

The intention behind the right marketing strategy is about reach, creative content, and timing. The goal is to provide the right message across the proper channels to target the right audience.

The typical marketing strategy should include:

  • An outline of current or past tactics, including what worked or didn’t work, and thoughts on why (typically called the “audit” section of the strategy)
  • An overall marketing strategy statement (or statements depending on the goal(s) of the strategic work)
  • A statement confirming the business goals, which is matched to specific marketing strategy recommendations to achieve those goals
  • A list of recommended tactics, key performance indicators (KPIs), and examples of how the tactics will be executed
  • A comprehensive timeline to show when work can be expected to be done with recommended total hours per month or project estimations

Brand Design and Development

Brand design and development goes beyond a logo and color scheme. Your brand is how you express your company in all forms, from the copy on your website, to how you interact with your team, to the brand colors you choose. 

Brand design typically starts with a Brand Discovery and Strategy, where we lay the foundation for how you want your brand to be expressed across all touchpoints, both internally and externally. From there, you can go into brand messaging, visual identity, and the construction of the overall brand standards guide to help you communicate your brand effectively and cohesively into the world.

Search Engine Optimization (SEO)

Search engine optimization (SEO) can be an excellent place to start with your marketing efforts. SEO is the process of optimizing a website to improve its ranking on search engines like Google and Bing. This is typically done in three ways:

  1. Technical SEO – optimizing the back-end of the website to ensure it loads quickly, is easily read by crawlers and bots, and has minimal errors or issues overall.
  2. On-Page SEO – optimization of the content on the pages of the website (articles, pages, schema) to ensure content is written around high-value keywords and phrases.
  3. Off-Page SEO – optimization, and work done off of the main website, such as link building and optimization of other profiles (Google My Business, Meta, etc.).

Agencies should generally follow a structure similar to what is below to have as great an impact as possible with SEO efforts:

  • Perform a technical audit of the site using a variety of tools and present the findings and recommendations
  • Perform an on-page audit of the site, including keyword research and competitive analysis, to find opportunities to optimize the current content or build ideas for new content
  • Begin work on fixing all high-priority technical issues found on the site
  • Begin work on on-page optimization
  • Begin work on off-page optimization

Paid Advertising (PPC)

Paid advertising can be an incredibly powerful tool for businesses of all sizes because it can reach a broad audience quickly and effectively. Paid advertising involves a variety of platforms such as search engines, social media, and traditional media such as television and radio. 

With paid advertising, businesses can strengthen their branding and extend the reach of their message far beyond what organic strategies could achieve alone. A good approach to paid advertising could look like:

Audience research: research where your audience spends their time. If they don’t utilize Facebook and Instagram often, allocating your advertising dollars elsewhere would be best.

Perform keyword research: conduct keyword research to identify the most relevant and high-performing keywords for your industry, ensuring your ads show up in front of your target audience.

Build a campaign strategy: develop a comprehensive campaign strategy tailored to your goals. You should align your strategy with your unique objectives from brand awareness to lead generation.

Targeting and segmentation: fine-tune your audience targeting, ensuring your ads are shown to the right people at the right time and optimizing for conversions and engagement.

Bid management: test various bid types such as maximize conversions or maximize clicks. There is rarely a single best way to make every campaign work perfectly, so testing is very important.

Ongoing optimization: monitor and test your campaigns often to make data-driven decisions around adjustments to your campaigns.

Email Marketing

Email marketing is an excellent channel to promote your brand’s products or services, stay in front of potential repeat customers, and engage with potential first-time customers in a lower-stakes way than asking them to make a purchase.

You can use email marketing to speak to your audience about special offers, news updates, new products, content you would like them to engage with, and your brand.

Email marketing can be as simple or complex as necessary and can be managed through free tools or through entire marketing automation platforms like HubSpot. We recommend starting small and scaling as needed.

Social Media Marketing and Management (SMM)

Using social media for marketing can help you to connect with your audience, build brand awareness, and increase sales. Content marketing and social marketing often go hand in hand.  Creative content is the core of the message, and social channels often become a key distribution channel between your company and your customers.

SMM can entail a wide variety of aspects, such as creating and managing organic social channels, paid campaigns, responding to comments and moderating pages, and much more. It’s important to identify the most impactful aspects and delegate what you will handle and what you would like a marketing agency to take on.

Web Design and Development

Web design and development can be anything and everything from strategy to content to user experience. Proper web design and digital marketing play an important part in the success of your digital presence. It’s vital to keep your goals in mind while working on these types of projects. Some examples of goals are:

  • To create a modern website that is approachable and memorable
  • To build upon industry best practices of UX/UI design, information architecture, and on-page and technical SEO
  • To optimize the user journey to key content for all intended target markets and audiences
  • To position yourself as experts and leaders in your industry
  • To ensure quick loading speeds, routine site backups, and information security from hackers and malware

Videography and Photography

Videography and photography can help grab the attention of potential customers and can also be used to showcase products or services in an engaging and memorable way. In addition, videos and photos can be used to tell a story about a brand, which can help to create a stronger emotional connection with consumers. They can also be used in various marketing channels, such as on a company’s website or social media, or serve as the basis for a marketing campaign.

Why You Should Hire A Marketing Agency

Hiring a marketing agency can save you time and a lot of headaches while allowing you to focus on what you do best, managing your business, building customer relationships, and improving your brand presence.  

Determine the areas you’re weakest in or want to improve upon the most, and let Brasco do the heavy lifting for you so you can focus on what’s most important.