Feed the Fire: Give Your Business C.O.A.L. for 2026 Growth By: Brandon Ives, CEO & Brand Strategist A timeless holiday joke many of us heard as kids goes something like this: “if you’ve been bad this year, you’re going to get coal in your stocking for Christmas”....
Brasco Wins Silver w3 Award for the Raleigh Housing Authority Website
We’re so excited to share that the Raleigh Housing Authority (RHA) website has received a Silver w3 Award in the General Websites: Municipal Organizations category! The w3 Awards, sanctioned by the Academy of Interactive and Visual Arts (AIVA), celebrate excellence in...
SEO in the Era of AI Search: What Marketers Need to Know
By: Kawalnain Kaur, Digital Marketing Specialist The digital landscape is being reshaped by artificial intelligence, and search is leading the transformation. From Google’s Search Generative Experience (SGE) to AI chat engines like ChatGPT, Gemini, and Perplexity,...
Streamlining Marketing Workflows
Automating What Matters: How Smart Systems Save Time and Multiply Impact By: Colin Bish, Director of Marketing Services Every marketing team has that one recurring task that eats up hours each month. It’s repetitive, manual, and it feels like there has to be a...
Insights and Inspiration from the NC Affordable Housing Conference
Article By: Devan Brush, Creative Director This year, we had the privilege of attending the NC Affordable Housing Conference in Raleigh, NC, hosted by our client, NC Housing Finance Agency, alongside the North Carolina Housing Coalition and Centrant Community Capital....
Managing Your Google Business Profile
Why Managing Your Google Business Profile Isn’t Optional and How It Impacts Your Bottom Line By: Colin Bish, Director of Marketing Services If you’re a local business and your Google Business Profile (formerly Google My Business) isn’t fully optimized, you’re...
The Importance of Social Media Trends
By: Clair Erwin Social media: what began as a tool for connection has now become central to how brands build identity, drive ROI, and remain competitive in a rapidly shifting digital landscape. Today, social content isn’t just being viewed; it's being absorbed, and...
Generational Branding Is Lazy
By Greg Behr I’m what they call a “geriatric millennial,” a term that somehow manages to sound both offensive and vaguely clinical. Born in the early ’80s, I sit in a strange cultural in-between. I remember landlines, LimeWire, and rewinding VHS tapes, but I also...
Stop saying “Look” – Why leaders should rethink this common verbal crutch
By Greg Behr The common use of "look" as a verbal tic by leaders can inadvertently convey condescension, dilute their message due to overuse and indicate lazy communication. You’ve heard it again and again. A CEO on a podcast. A candidate on a debate stage. A...
Groundwork Gatherings – Before We Build, We Belong
June 6th, 2025 By: Greg Behr, Senior Director, PR & Strategic Communications A philosophy of placemaking that starts with people, not plans. Before the bricks were relaid. Before City Plaza existed. Before the Raleigh Convention Center reshaped our skyline. Before...









