Branding: What it Is and Why it Matters

March 11, 2022 by

The important thing is, in today’s world, consumers need to resonate with a brand more than ever. No longer is the product alone going to do it for them. The marketing fluff with hollow promises is now seen as marketing fluff with hollow promises

Brasco /// Reveals “Progress” as Word of the Year for 2022

January 31, 2022 by

As we continue to pursue growth that aligns with our mission, it is important to align our team as well. A practice we have found to be helpful in this, is choosing a “Word of the Year” for the whole team to set their gaze on. This trend is often used for personal practice, but we have found this to be a helpful business and team practice as well. A year-marker of continual formation and alignment around and towards our mission and values.

Brasconian Spotlight: Meet Pete Miller, Account Manager

January 19, 2022 by

Brasco/// is excited to have Pete Miller, Account Manager, as our January spotlight! A proud Badger, having moved to Raleigh from Madison, Wisconsin, Pete has been holding down our Account Services team for over two years. With a background in the e-commerce world, he lends his expertise in content, social media, and digital marketing to […]