The important thing is, in today’s world, consumers need to resonate with a brand more than ever. No longer is the product alone going to do it for them. The marketing fluff with hollow promises is now seen as marketing fluff with hollow promises
As we continue to pursue growth that aligns with our mission, it is important to align our team as well. A practice we have found to be helpful in this, is choosing a “Word of the Year” for the whole team to set their gaze on. This trend is often used for personal practice, but we have found this to be a helpful business and team practice as well. A year-marker of continual formation and alignment around and towards our mission and values.
Brasco/// is excited to have Pete Miller, Account Manager, as our January spotlight! A proud Badger, having moved to Raleigh from Madison, Wisconsin, Pete has been holding down our Account Services team for over two years. With a background in the e-commerce world, he...
Are you having trouble interpreting your digital marketing reports? We know there are a lot of terms specific to digital marketing and without a clear understanding of what they mean or how they’re used can make data interpretation hard. The Brasco /// digital team gathered the digital marketing terms they use with clients on a day-to-day basis. These terms help us break down analytics and focus on key action items to better understand how to interpret the data.
Brasco /// is a proud sponsor of the Society for Marketing Professional Services (SMPS) in the Triangle area. SMPS helps members position their firms successfully in the A/E/C industry by providing professional development, leadership opportunities, and marketing...
As we enter into the holidays and spend some extra time with family, we reflect on what 2021 brought us. Overall, we had the opportunity to engage with new partnerships, build deeper relationships with clients, and even increase our team with quite a few...
Brasco/// is excited to welcome Giulianna Castronova as our newest Digital Marketing Specialist. Originally from Buffalo, NY, Giulianna decided to make Raleigh her home after attending Elon University. Before joining the team, she previously worked for a startup...
Brasco/// is excited to welcome Barbara Pace to the team as our Client Services Coordinator! Barbara received her BA in Communication, Media and Culture with a minor in Advertising from The University of Tampa. With her knowledge in social media marketing, content...
Brasco/// is excited to welcome Sam Chang to the team as our newest Jr. Graphic Designer! Sam is a Graphic Design graduate from North Carolina State University’s College of Design. She is passionate about storytelling, playfulness, and ideation through shared design...
Advertising with Google and other digital ad platforms can be a complex and confusing space to enter. On Google’s platform alone there are a variety of campaign types, each consisting of a variety of unique bid strategies designed to achieve a range of goals from...