Our Content Process
A good content marketing plan can help you generate leads, drive traffic to your website, and ultimately, improve your sales. In addition, having a steady stream of fresh, engaging content can also help you improve your search engine rankings and boost your online visibility. Content marketing and social marketing often go hand in hand. Creative content is the core of our message, and social channels often become a key distribution channel between your company and your customers. Brasco has experience creating content marketing strategies to take the reins and guide you through processes by creating and sharing content in order to engage your customers.
Identify the Audience
The first step in creating content is to identify the target audience. This involves understanding the demographics, interests, and needs of the audience, as well as their online behavior and preferences. Working with clients like Voyagu, it’s so important to understand their audience whether we are creating content for ads, their website, emails, or automated voice messages.
Content Strategy
Once the target audience has been identified, the next step is to develop a content strategy. This involves identifying the specific goals and objectives of the content, as well as the topics, formats, and channels that will be used to reach the audience. With clients like MPI Foam, we think big picture about our resources and the overall strategy for where we are going to focus our time with SEO, blog topics and creation, and social media posts. These all play a role together to ensure we are making a mark.
Creation
This involves researching and gathering information on the chosen topics and then writing, designing, or otherwise creating the content. It is informative and purposeful. The purpose is to win the viewer’s business and have them remain loyal to your brand. Great content is not spam; it makes a person click and/or read further. Working with clients like Cree Lighting, it’s so much fun to be able to see the creation of the strategy in practice, from creating multiple ad sets to infographics to ebooks, seeing your strategy come to life in the final collateral deliverables is rewarding!
Distribution, Analyzing, & Optimizing
Once the content has been created, the next step is to distribute it to the target audience. This can be done through various channels, such as social media, email, your website, and more. The final step in the process of creating content is to analyze and optimize it. This involves tracking the performance of the content and making any necessary adjustments to improve its effectiveness in achieving the desired goals and objectives. Once we’ve created content with clients, it’s so important to keep close to see where we need to adapt and ensure we are connecting with your audience. For clients like NCHFA, it’s important to test on ads whether ads perform better with CTAs of get started or find your lender. We want to make the biggest impact on our clients.
