Best Practices: Website Design User Experience

Everyone associates the “L word” with “love”, but what about the “R word”?   In marketing, the “R word” is important.  What is that "R word," exactly?   Relationships.   Cultivating customer relationships is essential to the success of most companies....

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The E-Commerce and Social Media Relationship

Does your social media engagement rate directly affect your consumer purchases?   It depends.    There are a lot of factors that go into why people make a purchase.  It could be a desperate need and they buy from the first company they see.  They could have...

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