Our Process
Our Videography and Photography services are designed to capture the essence of your brand, products, and stories in a way that resonates with your audience. With a keen eye for detail and a passion for creativity, our team will guide you through every step of the process – from pre-production to production and post-production – to ensure that your visual content stands out and leaves a lasting impact.
Pre-Production
Video Strategy & Plan: We collaborate closely with you to understand your goals, message, and target audience. Our team brainstorms creative concepts that align with your vision and resonate with your audience. In our planning stage for First Bank & Trust, we understood how important it was to communicate the loan officer and farmer’s relationship, and we created a story to showcase that relationship.
Storyboarding + Shot Lists: Before the cameras roll, we visualize the story through meticulous storyboarding. This helps us outline the sequence of shots, ensuring a coherent and compelling narrative. Planning for Goshen Medical’s campaign video, we wanted to showcase the many offerings they provide; however, really wanted to hone into their mobile units that provide medical services, so we created a storyboard that allowed time for each element to come to life.
Location Scouting: Finding the perfect setting is crucial. We scout locations that complement your story, brand, or product, ensuring a visually captivating backdrop for your content. With LeChase Construction’s campaign video, it was important to showcase their purpose, people, partnerships, and projects; with that, we were very strategic over a few days of video shooting what locations were essential for us to capture to bring their vision to life.
Casting and Talent: If your project requires on-screen talent, we assist in casting and selecting individuals who embody your brand and message.
Production
Professional Equipment: Our state-of-the-art equipment guarantees high-quality visuals and audio. From cameras to lighting to sound, we ensure every technical aspect is top-notch.
Experienced Team: Our experienced videographers and photographers have a keen eye for capturing the perfect shots. We direct scenes and guide talent to ensure the footage aligns with the story.
Flexible Shooting: We accommodate various shooting styles, from candid and documentary-style to scripted and stylized, to match your brand’s personality and objectives.
Post-Production
Editing: Our skilled editors bring your story to life by piecing together the footage, selecting the best shots, and crafting a seamless narrative. Working with HagerSmith on their 40th-anniversary campaign video, it was important that we edited the video to include employee interviews, client interviews, and project examples, along with b-roll that we captured of their team.
Color Correction and Grading: We enhance the visual appeal of your content through color correction and grading, ensuring a consistent and impactful visual tone.
Sound Design: Our team fine-tunes the audio, ensuring clear dialogue, balanced sound, and immersive music or sound effects that enhance the viewer’s experience.
Motion Graphics and Visual Effects: If your project requires additional visual elements, we can integrate motion graphics, text overlays, and effects to make your content truly dynamic. With clients like Lenovo and NCHFA, we have created many animated videos to communicate their products and solutions.
Why Choose Brasco
Visual Excellence: Our team’s expertise in videography and photography ensures stunning visuals that capture attention and tell your story effectively.
Holistic Approach: From concept to final edit, we handle every aspect of the process, providing a seamless experience and cohesive end result.
Creative Collaboration: We value your input. Your vision and feedback are integral to our process, ensuring the final content aligns with your goals.
Deadline-Oriented: We understand the importance of timelines. Our efficient workflow ensures your projects are delivered on schedule without compromising quality.
Bring your brand to life through captivating videography and photography. Discover how we can help you make an unforgettable impact through visual storytelling.
